Our Brand Advocacy Building Process™

IMAGE identity's Brand Advocacy Building Process™ examines expectations, interactions, and perceptions surrounding an organization in order to create extraordinary experiences which build passion both inside and outside the organization. We then guide the organization in using those experiences to recruit internal and external advocates who are passionate about the organization and will help the organization succeed.

This program focuses on both brand development and organizational development and guides our clients through the process of building brand advocacy by helping the organization to:

Analyze the current situation

- Determine organizational expectations

- Determine internal audience expectations

- Determine external audience expectations

- Examine every point of contact between the organization and its audiences

- Evaluate employee relations, sales, marketing, advertising, public relations, and brand building programs

Develop a strategy

- Define the shared expectations

- Identify who the organization should recruit as advocates

- Identify how the various advocates should interact

- Build an integrated plan which assures that all aspects of the business are in line with the strategy

Implement the strategy through education, motivation, guidance and coaching

Evaluate the outcomes and adjust where necessary

 

Our process provides:

Unbiased in-depth analysis and objective recommendations

Guidance in creating a strategy which unites all aspects of the organization

Development of the implementation plan and management of the process in order to maximize its effectiveness

Unbiased guidance and coaching of leaders and employees as they move through the process which will keep the organization focused and moving forward

Management of relations with vendors who provide development and brand support services