Minding Your Own Brand

What did you expect? ... Continued

If your company wants to build brand advocacy, don’t try to be everything to everyone. Instead, match up your company’s expectations with each potential advocate’s expectations, otherwise your customer may wake up one day and say “I think we should see other people because this is just not working.”

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Dave Lubelczyk is the president of IMAGEidentity, LTD which helps organizations achieve success by building advocacy through brand development and organizational development. He can be reached by phone: 508-259-9016 or by e-mail: dave@imageidentity.com.

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