Minding Your Own Brand

Who is the MVP ... Continued

The Red Sox have built a brand culture that inspires customers to be passionate about the organization. Their fans take ownership of the brand and do their part to actively support the team. Because of this, the Red Sox are rewarded with extreme customer loyalty and the financial resources that go with it.

Your Most Valuable Player is your customer. So, like the Red Sox, don’t just settle for repeat customers, loyal patrons, or even plain old fans. Build a brand culture surrounding your organization which recruits advocates and inspires people to actively contribute to your organization’s success.

Dave Lubelczyk is the president of IMAGEidentity, LTD which helps organizations achieve success by building advocacy through brand development and organizational development. He can be reached by phone: 508-259-9016 or by e-mail: dave@imageidentity.com.

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This Month's Recommended Reading

Raving Fans

A Revolutionary Approach To Customer Service

by Ken Blanchard & Sheldon Bowles

Buy The Book