Minding Your Own Brand

How low can you ... Continued

Customers will not become advocates if you have lured them in with a low-cost pricing strategy. The only true way to build advocacy is to find a unique way to stand out from the crowd by providing extraordinary brand experiences. Unless you provide an extraordinary brand experience, customers will see you as a commodity and will lack brand passion. Advocacy only comes from people who create a true relationship with the brand and that loyalty is priceless.

Dave Lubelczyk is the president of IMAGEidentity, LTD which helps organizations achieve success by building advocacy through brand development and organizational development. He can be reached by phone: 508-259-9016 or by e-mail: dave@imageidentity.com.

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All Marketers Are Liars:

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