Minding Your Own Brand

Do you jump out of bed ... Continued

In order to become a passionate advocate you must compare your personal mission, vision, values, objectives, and goals to that of the organization. By examining the following you can determine how they align:

Mission: Why we exist
Vision: Where we are going in the long-term
Values: The rules which guide us through that journey
Objectives: The milestones that need to be met to reach that vision
Goals: The specific steps that need to happen to attain these milestones

If they don’t align, then you should be a catalyst for change in order to make your organization one you can be passionate about. If that is impossible, get out and find an organization that fits you better. If all else fails, start your own.

Let’s work together to make the world an extraordinary place to work, one brand at a time. I am spreading the word because it is what I am passionate about. How about you? Will you jump out of bed?

Happy New Year!

Dave Lubelczyk is the president of IMAGEidentity, LTD which helps organizations achieve success by building advocacy through brand development and organizational development. He can be reached by phone: 508-259-9016 or by e-mail: dave@imageidentity.com.

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