Minding Your Own Brand

Do you jump out of bed energized about your work?

By Dave Lubelczyk

As we approach the New Year, ask yourself “how passionate am I about my career?” Is it a career that energizes you each day or is it a JOB that you drag yourself to every morning?

Do you jump out of bed full of ideas about your work? I often do and it is not just when my alarm goes off. I am writing this at 2:56 am because I awoke from a dream which inspired me to write about passion.

If you are not truly energized and it is just a JOB, then I challenge you to make a resolution to change your organization. Everyone can become a catalyst for building passion surrounding an organization even if they are not the owner, CEO or even a manager.

Extraordinary things happen in organizations where people are passionate about what they do. The sad thing is that a great number of workers are full of apathy and lack passion. Apathy is infectious and slowly erodes an organization’s brand, yet most companies can’t understand why their brands are losing dominance in the marketplace.

The good news is passion is contagious. Passion creates energy surrounding a brand and that energy inspires others, including customers, to be passionate advocates. Extraordinary organizations develop a culture that breeds passionate advocates who share the company’s vision, care about its success, and strive to make the brand truly the best.

Are you an advocate or a clock puncher? Clock punchers are full of apathy. They do what they “have to do” and get the heck out of there as fast as they can at the end of the day. Advocates believe in an organization. They spread their passion for the brand to others both inside and outside the organization. Overcoming apathy with passion is hard work and requires you to be an advocate.

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