Minding Your Own Brand

Isn’t it a small world ... Continued

Even though a person may not fit your business model or seems like a “small” customer, you never know who they may be connected to. Your willingness to help them find the answers to their problems, even if it isn’t your product, will create a favorable impression in their mind. The experience you create will turn them into a fan of your organization and they will tell others about your company. Because you are never sure of how a person is connected, you should treat each and every person as if that experience could be the one interaction that makes or breaks your company.

In case you are wondering, I am only four degrees away from Kevin Bacon. I married Dr. Rebecca Ballard who, while working at Rhode Island Hospital, had an intern named Randy Fink. Before medical school, Randy was an actor who played the ER doctor in the movie Philadelphia starring Tom Hanks, and we all know Tom Hanks was in Apollo 13 with… Kevin Bacon!

Dave Lubelczyk is the president of IMAGEidentity, LTD which helps organizations achieve success by building advocacy through brand development and organizational development. He can be reached by phone: 508-259-9016 or by e-mail: dave@imageidentity.com.

< Back

Click Here to Read Current Issue

This Month's Recommended Reading

Little Black Book of Connections

6.5 Assets for Networking Your Way to Rich Relationships

by Jeffrey Gitomer

Buy the Book