Minding Your Own Brand

Why does work have to suck? ... Continued

The Great Places to Work Institute develops the “100 Great Places to Work” lists and the conference I went to was full of companies that believe in creating extraordinary organizations. They all strive to develop a culture that breeds passionate advocates who share the company’s vision, care about its success, strive to make the company’s products truly the best and spread their passion for the brand to others both inside and outside the organization.

The results of creating extraordinary organizations were evident by all of the speakers from these Great Companies. Each one of the leaders talked about how they were the foremost brand in their particular marketplace, how their company had growth that significantly exceeded their competition as well as the stock market, but most importantly they how their people and the extraordinary culture of their organization was the cause of their brand’s success.

Three days at this conference further reinforced the theory that extraordinary organizations create strong brands. So with that in mind I ask again, why are so many work places draining the life out of their people, what is the dysfunction of these organizations doing to the strength of these companies’ brands, and most importantly, why does work have to suck?

Dave Lubelczyk is the president of IMAGEidentity, LTD which helps organizations achieve success by building advocacy through brand development and organizational development. He can be reached by phone: 508-259-9016 or by e-mail: dave@imageidentity.com.

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