Minding Your Own Brand

Does your baloney ... Continued

Even though awareness is important at the early stages of brand development, it is a very small part of building a successful brand. In order to create true brand loyalty you must develop a meaningful relationship with your potential customers. If this relationship is based on trust and you provide your customers with consistent experiences beyond their expectations, you will be able to recruit loyal advocates. These loyal brand advocates will share the company’s vision, care about its success, see the company’s products as the only logical choice and spread the word to others.

Therefore, building a lasting relationship with people who become your advocates is the only way to long term brand success. If you think that awareness alone will get you there then you are full of B-O-L-O-G-N-A!

Dave Lubelczyk is the president of IMAGEidentity, LTD which helps organizations achieve success by building advocacy through brand development and organizational development. He can be reached by phone: 508-259-9016 or by e-mail: dave@imageidentity.com.

< Back

Click Here to Read Current Issue

This Month's Recommended Reading

Purple Cow

Transform Your Business by Being Remarkable

by Seth Godin

Buy the Book