Minding Your Own Brand

Do you love me... Continued

Stand out on your dance floor!
Find ways to make buying from your company an extraordinary experience, like Jordan’s Furniture who turned buying home décor into a family fun theme park adventure by adding motion rides, IMAX theaters, and restaurants to each of their stores.

Focusing on Quality, Service, and Price to market your company is as irrelevant as doing the Mash Potato and the Twist in a techno dance club. Instead, find a unique way to stand out from the crowd if you hope to build a lasting relationship with a prospect. If you do it right, they will love you even if you can’t dance.

Dave Lubelczyk is the president of IMAGEidentity, LTD which helps organizations achieve success by building advocacy through brand development and organizational development. He can be reached by phone: 508-259-9016 or by e-mail: dave@imageidentity.com.

< Back

Click Here to Read Current Issue

This Month's Recommended Reading

Differentiate or Die

Survival in Our Era of Killer Competition

by Jack Trout

Buy the Book